Sunstone Permanent Jewelry
Permanent Jewelry Expo Collateral
THE OBJECT
Sunstone Permanent Jewelry hosts an annual industry expo to host trainings, panels, and other themed events for permanent jewelry businesses. For the 2025 Expo hosted in San Antonio, Texas, the task was to create a brand system could be translated from an event program, to directional signage, welcome banners, t-shirts, tote bags, and other guest swag. Overall, Sunstone wanted to prioritize a feminine edge while also incorporating western themes to fit with the Texas backdrop.
SKILLS
Adobe Illustrator / Adobe InDesign / Adobe Photoshop / Large Scale Printing / Logo Design / Brand Systems / Collaboration / Brand Consistency / Art Direction / Iteration / Typography / Image Sourcing / Layout Composition / Time-sensitive Delivery /
AWARDS
This project was awarded Best Creative at Designity’s Best of voting ceremony.
The project began with a logo refresh for the new year.
I then designed the entire event program including a fully custom map of the venue and daily schedules.
Plenty of large scale printed assets were also needed for the event. An information desk, welcome tower arch, x-frame banners, and directional signage were all designed in the PJX brand.
The project concluded with the design of various swag items for guests including tote bags and t-shirts.
