PressReader
Trade Show Booths
THE OBJECT
PressReader, a digital newspaper distributor and eBook aggregate, needed booth graphics that could grab the attention of busy convention goers. The goal was to use their brand of rainbow spectrums as eye candy while maintaining a level of authority by keeping the focus on the familiar newspapers and magazines they carry.
SKILLS
Adobe Illustrator / Adobe Photoshop / Large Scale Print / Art Direction / Brand Systems / Layout Design / Typography / Fast-paced Delivery / Collaboration / Iteration / Image Sourcing & Curation / Event Branding / Mockup Creation
Several booths required
console tables and designated
TV mount areas.
12 trade show booths were created for various industry events around the world, all with custom measurements, copy in various languages, and with curated cover selections to target the local demographic.